Six Benefits of Internet Marketing

Six Benefits of Internet Marketing

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.


Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.


By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.


Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.


Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.


The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.


Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

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Why is Ecommerce Important to Your Business?

Why is Ecommerce Important to Your Business?

In today’s world, people are continually moving to conducting the majority of their researching and purchasing online. If your business sells products or provides services, it is imperative that you have an ecommerce website to keep up with the current shopping trends.

Ecommerce, short for electronic commerce, is the practice of buying and selling products and services online through a website. This allows customers to purchase at their convenience, 24/7 from their home computer, smartphone or tablet. The benefits for the customer are clear, but how does this help your business?

By having an ecommerce website, your business can list a comprehensive description of what you are selling, including customer reviews and testimonials. Should you need to adjust the price or description of the product or service, you can do so seamlessly through your website, providing the customer with all the information they need to make an informed decision. This wealth of information makes the buyer at ease and will make them more inclined to do business through your website.


Why does your business need a mobile application?

Why does your business need a mobile application?

The common misconception with mobile applications is that people think they are reserved for larger companies like Best Buy or Taco Bell. That could not be further from the truth. More small to medium sized business are following the trend and building apps for their brand in order to maximize their mobile presence. While having a website that is mobile friendly is a great start, by not having an application, you are limiting the potential effectiveness of your mobile strategy.

The average American spends more than two hours on their mobile device each day. If they are shopping on their phone through a mobile website, the process can become a little complicated. You may have to continually refresh or re-enter order or payment information. By building an effective mobile application, you can cut these steps out and have your customer or client simply scan their information, creating a seamless and more user friendly experience with your company.

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Why do I need a Responsive Website?

Why do I need a Responsive Website?

Years ago things were a bit simpler. You created a website for your business to be viewed by potential customers on their desktops or laptops. However, as technology continues to innovate, consumers are spending more of their time browsing the web on a smart phone or tablet device. Trend reports have estimated that nearly 50% of website traffic will be accessed on a mobile device in the year 2017. With an increasing amount of web traffic coming in from different sources it is essential that your website is optimized for usage to improve your user-experience and functionality. How do you do this? Create a Responsive Website! But what exactly is a responsive website?

Responsive websites are not built with a specific device in mind but instead are built to scale your content. That means your website will be resized and reformatted to optimize your user-experience and design on any device from desktops and smartphones to tablets. Responsive websites offer an upgrade from previously popular mobile websites because they are able to reformat for any current or future technologies.

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