Six Benefits of Internet Marketing
Why is Ecommerce Important to Your Business?
Why does your business need a mobile application?
Why do I need a Responsive Website?
Is Your Logo & Branding Working For You?
How is your logo working for you?Your logo is a visual representation of your brand, it is the face of your company. Branding creates your image and reputation in the market – it influences how the market world perceives you. People tend to remember an image a lot more easily than a name or a word. A good logo will often be easier to remember than the name of any product. A familiar logo on a new product or service can boost sales of the new item, as customers will associate its quality with the quality of other products with the same logo. In a cluttered business environment, nothing can help a company or product stand out more than a good logo.
Here are some questions to ask yourself to assess if your logo is working for you:
Do you have a consistent brand that is easy to recognize?Your business should have a clearly defined identity with one logo and style that appears across all marketing collateral. Consistency sends the message that your business is stable, dependable and credible and makes your business stand out.
Is your logo unique?Your logo needs to be unique and represent your business. Webnbeyond have a strategy meeting with a client to find out about their business and what makes them unique before developing a brand and logo to ensure a meaningful identity mark that is memorable and captures the essence of their business.
Is your logo simple and easy to remember?A simple brand mark is easier to remember than a complex one – just think of the Nike logo. Less is more! Simplicity makes a logo definite and clear, and makes a logo more timeless. For a logo to work effectively, there needs to be a consistent approach across all media. This will be difficult if the logo is too complicated.
Is your websites logo and branding not working for you?
Why Your Website Design Affects Visitors View Of Your Company
A Good Website Builds Trust with Your VisitorsA great website design is one of the main factors that helps build the trust between you and the visitors who view your website. A recent study reported by Forbes found that, more than 95% percent of the time, the reasons people mistrust a website is because of it’s design.
A Well-Designed Website Improves Your Google RankingIn addition to building trust with your consumers, a good website design also contributes to the success Of ranking your site higher in Google. Early this year, Google introduced a new algorithm that enables it to take the mobile friendliness of a web page’s design into consideration when indexing and ranking that page. Meaning if you do don’t have a user friendly sleek and mobile responsive website, your site won’t rank as well.
A Strong Website Maintains Brand ConsistencyImproving your business website also aids in developing your brand by contributing to brand consistency. For instance, your brand is made up of the colors, fonts, logos, and wording that convey to your consumer what your company stands for and what you promise to give your customers every time they engage your services or purchase your products.
Professional Web Design Maximizes Impact of Good ContentAnother role of web design is to maximize the impact of good content. Neither content nor web design can fully succeed without the other. For instance, a cluttered and unappealing web design can deter a visitor from even engaging with your content, no matter how good the writing is, because their first impression of the site is negative. On the other hand, excellent web design cannot make up for poor content. Instead, engaging content should combine with a simple, mobile friendly web design to create a site that the visitor finds both visually and intellectually appealing. A quality SEO service in Austin should be able to work with you to create both a look and writing that work together to bring in visitors, keep them at your site, and turn them into paying customers.
Find out for FREE if your website is properly designed
Is Your Website Mobile-Ready?